The Bookery and Plant Roots

We love coffee. We love books. And we love when our friends and clients open super cool coffee shops that are bookstores too. So we were extra in love when our previous client — who founded an equally awesome plant store called Plant Roots right next door — asked us to design their newest venture’s logo. The place is seriously cool and beautifully designed, so we leaned into an equally classy “Beasts of England” serif for a typographic approach that pays homage to the books-and-lattes atmosphere.