It’s not every day you get to design a client’s new headquarters from the ground up. In this case, we mean that quite literally. So when our partners at First Commonwealth — the largest credit union in the Lehigh Valley — asked us to bring their new headquarters to life, there was one catch: they weren’t finished building it. But just because you can’t see the walls, doesn’t mean you can’t start imagining them. Which is exactly what we did. From the halfway point of construction, we were tasked with branding over 80,000 square feet of space, from naming conference rooms to designing their two cafes all the way down to the one-way vinyl on the gym windows so employees can get their fitness on in privacy. We’re incredibly proud of the work, and thrilled we could play a role in taking a building, and turning it into a home.