Engine Room

When our good friend Dennis Egen founded a web development shop in Philadelphia, he didn’t even have a name. So we dug in, explored a range of options that revolved around his strategy, and Engine Room was born. Then we built his entire brand from the ground up which included the logo, business cards, website, thank you cards, and t-shirts — not to mention the smart, human copy. We took inspiration for the campaign from industrial hardware, diagrams, warnings, machine nameplates, and instructional manuals.