When our client Nydia came to us having gone through two separate designers who couldn’t crack the code for her new line of artisanal skin care products — Choiselle — we knew we had our work cut out for us. She was (rightfully) frustrated with the process, a little skeptical to go with yet another design firm, and had her fair share of concerns about launching on time. In other words, we had to knock thing thing out of the park.
So we stepped up to the plate (this is the last baseball metaphor, we promise) and took on the entire brand launch. We started with the logo and identity, using a nature-inspired “C” as the graphic centerpiece. Then we moved on to the bottles, boxes and hangtags. Every bit of the brand, from soup to nuts, was inspired by and visually represented Nydia’s St. Lucia heritage. It was massive but amazing undertaking and we we thrilled to be part of it.