You Say Business Card. We Say Utility Knife.
A business card isn’t worth its salt if it can’t be used as a weapon too. It’s all about utility, people. Anyway, our new cards were a treat to make. We wanted these things to pop, so we had our letterpress guy use a rich, silver ink, pass the logotype through the press twice (known as a double-strike if you’re in the biz), and do it all on some ridiculously thick German etching paper. Seriously, with one of these bad boys in hand you’d do just fine in a back alley knife fight. Though we don’t suggest you test that.
Stop by and we’ll give you one. But only if you can pass the safety test.
The New Projekt Website Is Officially Launched!
Friends, clients, family and random strangers, welcome to the new Projekt, Inc. website. Look at all those bells. All those whistles. All those shiny, moving objects. There’s so much newness, we can barely contain ourselves.
By all means click around to your heart’s content, then tell us what you think. We’d love to hear it.
Here’s a little bit about the site. The digital nuts and bolts if you will.
To start, we built the whole thing in WordPress, which is just a pleasure to work with. It’s brilliantly intuitive, allows for limitless customization and, perhaps most importantly, gives us the opportunity to update on the fly. That means more new stuff, more often. Which is more awesome.
Then, we folded in Typekit for the first time. That allows us to stretch our legs typographically while still maintaining a super high level of search engine friendliness and optimization. A little nerdy, but hey, we’re type nerds. We can’t help it.
And lastly, all the animations were created with JavaScript frameworks, so they play nice on all those fancy Apple devices we love so much.
We had a great team of people working to pull this thing off. Dustin Caruso was our seriously rock star developer, Theo Anderson and Clint Blowers were the photographic geniuses that helped us showcase the studio and work that comes out of it and Joe Beutel brought the thunder and gave it a voice with all the words. These guys absolutely nailed it and we can’t thank them enough for their endless hard work.
Thanks for checking out our new web digs. Keep an eye out for updates.
Website // Ship Shape Health & Fitness
Our friends at Ship Shape Health & Fitness do an insanely good job at keeping people feeling and looking their best. The same goes for their website.
Which is why they came to us when it was time for a complete redesign. Of course, we were thrilled for the opportunity and happily obliged. Partly because they’re great people, partly because they’re bigger than us.
Head to our work section to check it out.
Logo // Groothie
What’s the best part of inventing something? Making up a word for it.
In our friend and client’s case, that word is Groothie. A nice, fun word for her delicious, invigorating, non-dairy and exceptionally green smoothies. And by green, we mean really green. The color comes from the 2-3 cups of kale in each batch. And while other star ingredients like apples, pears and bananas add to the flavor, the kale and its rich green color were the most important elements of the product.
We were thrilled to have the opportunity to help her create all aspects of the Groothie brand.
Head to our work section to check it out.
Website // Pond & Company
We’ve known our friends at Pond & Co. — a full-service architecture and engineering consulting firm with eight sub-sectors — since 2007 when we designed their website.
Well, in the fall of 2010, they came calling once again and we made two major enhancements to it. And by major, we mean epic. And by epic, we mean massive. Ok, you get the point.
But here’s a little two-phase breakdown:
Phase one: We gave each of their sectors an independent identity. We did this by breaking up the massive Pond website into eight smaller, “sector-specific” sites. Which, in turn, required a dynamic, energetic and animated landing page. We built that in JavaScript because a) it rules and b) unlike Flash, it works on both the iPhone and iPad.
Phase two: Based solely on the fact that it was invisible, the second major adjustment was less noticeable by the user. We took every single aspect of their then-current website and rebuilt it with a content management system in WordPress, a super powerful publishing platform that simply rocks the house.
After that, we made a bunch of minor tweaks to get the thing up and sprinting for years to come.
Head to our work section to check it out.