Logo  //  Groothie

What’s the best part of inventing something? Making up a word for it.

In our friend and client’s case, that word is Groothie. A nice, fun word for her delicious, invigorating, non-dairy and exceptionally green smoothies. And by green, we mean really green. The color comes from the 2-3 cups of kale in each batch. And while other star ingredients like apples, pears and bananas add to the flavor, the kale and its rich green color were the most important elements of the product.

We were thrilled to have the opportunity to help her create all aspects of the Groothie brand.

Head to our work section to check it out.

{ 2011 }