Figure It Out, Man
Fashion is a fickle beast. It’s always changing, constantly evolving and, unless you’re a super famous fashion maven like Cindy Crawford or Snookie, it’s super hard to keep up with. So most of us just do the best we can and hope not to embarrass ourselves in public.
But what if fashion did more than just look good? What if it was made like a puzzle, something for people to really engage with? Sharply designed riddles that invited people to figure them out?
Well, then you’d have Figure It Out, our newest client and purveyors of awesomely fashionable intelligence.
They came to Projekt, Inc. for the whole enchilada. By bringing us in on the ground floor, we were able to bring the entire business to life with strategy, branding, interactive and traditional design and a killer identity system. Then, to add icing to the cool cake, we partnered with our good pal and illustrator extraordinaire, Scotty Reifsnyder, to create the actual t-shirt line itself. What a blast.
So head on over to their website and take a peek at what they’re up to, would you? Then you should probably buy some of their shirts. Like, at least ten. Minimum.
Head to our work section to check it out.