If you work in this business long enough, you know that gunning solely for accolades will make you pull-your-eyebrows-out crazy. It’s just not why we do what we do. That said, when they come your way, it feels awesome. Awesome that someone else likes your work as much as your client does. Awesome that a whole new audience will see it. Awesome that you get to start and end a sentence with the word awesome.
Well, our latest work for Choiselle (a line of all natural skin care products we designed and launched) has been featured on TheDieline.com and we think it’s awesome for all the reasons above, plus the fact that it gives our client even more exposure during their launch. We’ve been here before, and honestly, it never gets old. Feel free to check out the latest feature here.
As if there weren’t enough things to look forward to on the weekend, we have 2nd Saturdays, a men’s group that gathers over God’s Word and hearty, often bacon-y, breakfast. So to give our tradition a little extra oomph, we put together a logo for the group. Truly a labor of love, we wanted to make it as fresh as we possibly could. Hence the skillet, distressed type, and ahem, bacon. Take a look see here.
Do you love your skin? Do you want it to love you back? Well, then do both of you a favor and feast your eyes on Choiselle, a new line of products developed by our friend and client, Nydia Norville. Using only natural ingredients, she created three distinct skin care products — Body Butter, Body Lotion, and Bath & Body Oil. Each come in three scents — Lavender, Lemongrass, and Ylang Ylang — and rest assured, they are amazing.
But this isn’t just a product. It’s personal. Nydia’s family hails from St. Lucia, where skincare products like this have been created by hand, for personal use, for quite some time. While the spirit of that culture is the basis for her entire company, she asked that the packaging whisper something about her Caribbean roots, not scream it. Which, aside from being genius direction, helped us create a delicate balance, reflecting both the high-end nature of her products and her heritage.
We were the third, yes third, shop she worked with to bring her brand to life. She was frustrated with the process, having seen countless watered down designs that spoke more to the designers, and less to the heritage and spirit of her products that she was trying to convey. So we came in at a difficult part of the process. A challenge we’re quite used to, and were seriously up for.
So with that, we got to work. We began with the logo, which hints at Choiselle’s heritage using a nature-inspired “C”. Next we moved on to the bottle graphics which were silk-screened directly to the bottles themselves in one color, before a scent-specific label was printed and hand-applied. Only then did they go in the box. Which we also designed. Finally, the finishing touch was a hangtag that visually detailed the company’s origins, just like the logo.
Sounds pretty simple, right? It wasn’t. But our client couldn’t have been happier with the result and we were beyond thrilled knock it out of the park for her. Third time’s the charm, right?
‘Tis the season for fitness-related work here at the PI HQ, and we gotta be honest, it’s getting us pretty pumped up. This time, it’s on account of our new logo for our pals at Body Force, a Cross Fit gym that uses kettle bells, heavy ropes, and serious motivation to get clients in the best shape of their lives.
We wanted the logo to communicate strength as well as accessibility. Too often, gyms go overboard on aggro and intimidate people who don’t lift trucks for sport. So we kept is tough but inviting, incorporating elements of the gym along with their mission statement.
Hop on over to our logo area to see the new mark in better detail.
Not all wheels need reinvention. Some just need a new way to spin. (See what we did there?) Take the logo from our friends at Salon l’Etoile, for example. They came to us looking for a brand new mark, but after some exploration, we came back to them with a way to both refresh the look, and to maintain the equity they’ve built up in their script.
It was a classic case of us keeping what was working and tweaking the details. We noodled, we built upon their foundation, and we stayed true to who and what they are. The end result was a fresh, modernized look that bridged the gap between old and new.
Head on over to the portfolio section to see the work.