Do you love your skin? Do you want it to love you back? Well, then do both of you a favor and feast your eyes on Choiselle, a new line of products developed by our friend and client, Nydia Norville. Using only natural ingredients, she created three distinct skin care products — Body Butter, Body Lotion, and Bath & Body Oil. Each come in three scents — Lavender, Lemongrass, and Ylang Ylang — and rest assured, they are amazing.
But this isn’t just a product. It’s personal. Nydia’s family hails from St. Lucia, where skincare products like this have been created by hand, for personal use, for quite some time. While the spirit of that culture is the basis for her entire company, she asked that the packaging whisper something about her Caribbean roots, not scream it. Which, aside from being genius direction, helped us create a delicate balance, reflecting both the high-end nature of her products and her heritage.
We were the third, yes third, shop she worked with to bring her brand to life. She was frustrated with the process, having seen countless watered down designs that spoke more to the designers, and less to the heritage and spirit of her products that she was trying to convey. So we came in at a difficult part of the process. A challenge we’re quite used to, and were seriously up for.
So with that, we got to work. We began with the logo, which hints at Choiselle’s heritage using a nature-inspired “C”. Next we moved on to the bottle graphics which were silk-screened directly to the bottles themselves in one color, before a scent-specific label was printed and hand-applied. Only then did they go in the box. Which we also designed. Finally, the finishing touch was a hangtag that visually detailed the company’s origins, just like the logo.
Sounds pretty simple, right? It wasn’t. But our client couldn’t have been happier with the result and we were beyond thrilled knock it out of the park for her. Third time’s the charm, right?
‘Tis the season for fitness-related work here at the PI HQ, and we gotta be honest, it’s getting us pretty pumped up. This time, it’s on account of our new logo for our pals at Body Force, a Cross Fit gym that uses kettle bells, heavy ropes, and serious motivation to get clients in the best shape of their lives.
We wanted the logo to communicate strength as well as accessibility. Too often, gyms go overboard on aggro and intimidate people who don’t lift trucks for sport. So we kept is tough but inviting, incorporating elements of the gym along with their mission statement.
Hop on over to our logo area to see the new mark in better detail.
Not all wheels need reinvention. Some just need a new way to spin. (See what we did there?) Take the logo from our friends at Salon l’Etoile, for example. They came to us looking for a brand new mark, but after some exploration, we came back to them with a way to both refresh the look, and to maintain the equity they’ve built up in their script.
It was a classic case of us keeping what was working and tweaking the details. We noodled, we built upon their foundation, and we stayed true to who and what they are. The end result was a fresh, modernized look that bridged the gap between old and new.
Head on over to the portfolio section to see the work.
Imagine this. It’s summer, the sun’s out in full force, and you’re driving down the road with the windows open blasting Dexys Midnight Runners. It’s the best day ever. But what’s the last thing you’re thinking about right then? If you said the dangerous effect the sun’s UV rays can have on your skin, you’d have just identified the insight behind Sundriven UV protective wear, one of our awesome new clients.
Mitzi Runyan, lead lady and designer of Sundriven’s gloves, scarves and wraps, is all about protecting her fellow ladies from the sun’s dangerous effects. Which is why she’s created a rich line of super technical, crazy high-fashion apparel that keeps skin safe, radiant, and healthy while still looking great. She came to Projekt, Inc. for a total brand redesign and we jumped right in.
Now, sometimes, clients can be a little fearful about brand overhauls. And we’re sensitive to this. The notion of logo equity isn’t lost on us, but with a ton of experience punching up and refreshing logos, we knew exactly how to help her. We took what was recognizable and working with the old logo, and gave it a new face.
The logo is just step one of a comprehensive refresh for Sundriven, and we couldn’t be happier about where it’s headed.
Head on over to the portfolio section to see the work.
And check out our before and after on Instagram.
Boy, nothing beats a group of people on a mission. And our friends at Eye on Main Street are just that.
Their passion for the days when Main Street America was at its peak and most influential hasn’t wavered a bit, despite the proliferation of big box discount stores and chains across the country. And while it’s been decades since storefronts were dutifully designed to attract customers and artfully crafted signs hung proudly above their doors, Eye on Main Street believes the opportunity for small towns and communities to benefit from this approach isn’t just important, it’s extremely beneficial.
So to say we were more than thrilled to create their logo and identity system would be a bit of an understatement. It’s a pleasure to work with people who are committed to making their communities a better, more connected place.
To get a better look at their logo, head on over here.