Figure It Out, Man
Fashion is a fickle beast. It’s always changing, constantly evolving and, unless you’re a super famous fashion maven like Cindy Crawford or Snookie, it’s super hard to keep up with. So most of us just do the best we can and hope not to embarrass ourselves in public.
But what if fashion did more than just look good? What if it was made like a puzzle, something for people to really engage with? Sharply designed riddles that invited people to figure them out?
Well, then you’d have Figure It Out, our newest client and purveyors of awesomely fashionable intelligence.
They came to Projekt, Inc. for the whole enchilada. By bringing us in on the ground floor, we were able to bring the entire business to life with strategy, branding, interactive and traditional design and a killer identity system. Then, to add icing to the cool cake, we partnered with our good pal and illustrator extraordinaire, Scotty Reifsnyder, to create the actual t-shirt line itself. What a blast.
So head on over to their website and take a peek at what they’re up to, would you? Then you should probably buy some of their shirts. Like, at least ten. Minimum.
Head to our work section to check it out.
One Hot, Fresh Pizza Logo, Made To Order.
There are three ingredients in every pie Piazza 17 makes. Awesome, incredible and booyah. Yes, booyah. Lots of it. Seriously, these guys are the real deal and bring the heat to Manhattan’s NoLita neighborhood.
So when they asked us to help them bring their delicious labor of love to life, we were pretty stoked. One, because their awesomesauce (real word) is out of this world. Two, they’re just great, talented folks with a solid vision.
After doing some edible research, we dug our heels in and gravitated to the vibe of an old, Italian sidewalk joint. The real classic kind of place, with a vintage, hand-painted sign, weathered, wind-beaten and distressed by sunlight and time. We think we landed on something that matches the spirit and character of the chefs and their food. We also think that all this pizza talk is making us hungry. Who’s in for a slice?
Head to our work section to check it out.
Hello Comm Arts, It’s Nice To Meetcha.
Yeah, you read that correctly. We just introduced ourselves to an inanimate internet object. No big deal. But that’s what happens when the PondCo.com website you designed is featured on one of the most prestigious publications in the creative industry. It ain’t easy to get in Communication Arts, but baby, we did it. And we’re stoked about it. So if you need us for anything, we’ll be wandering the streets of Philly eating ice cream and high-fiving strangers.
Karen’s Botanicals On TheDieLine.com
We’re not spotlight seekers by any means. But when one finds us, well, we bask in its glowy glow for as long as it’ll let us. And friends, we’re in full on bask mode because TheDieLine.com — a leading creative industry community — has selected our work for Karen’s Botanicals for a feature on their website. Which is twelve shades of great news for us. Yes it’s an awesome honor. Yes we’re proud of the work. And yes, this is the last sentence of this news post.
You Say Business Card. We Say Utility Knife.
A business card isn’t worth its salt if it can’t be used as a weapon too. It’s all about utility, people. Anyway, our new cards were a treat to make. We wanted these things to pop, so we had our letterpress guy use a rich, silver ink, pass the logotype through the press twice (known as a double-strike if you’re in the biz), and do it all on some ridiculously thick German etching paper. Seriously, with one of these bad boys in hand you’d do just fine in a back alley knife fight. Though we don’t suggest you test that.
Stop by and we’ll give you one. But only if you can pass the safety test.